Tool 05 · Appendix D

The master pre-launch audit.

Appendix D — the Chapter 6 checklist merged with its upstream gates. One list, nine groups, run before the first ad dollar. Your progress saves in this browser; nothing is sent anywhere.

0 / 33 complete — the first ad dollar can wait.

Economics (Ch. 2)

Worksheet A complete with real quotes A14 filter passed — contribution ≥ $20 Break-even and target CAC written into the ad-test doc

Market (Ch. 3)

Matrix score ≥ 3.8 Refusal list cleared 5 community complaints on file (they become ad angles)

Product (Ch. 4)

Samples scored, no sub-3s Rung-2+ differentiation written in one sentence

Supplier (Ch. 5)

12-question script passed Shipping line chosen; page promise matches it Backup supplier identified

Store (Ch. 6)

Benefit-language title Offer + delivery promise above the fold Original creative — no stolen assets Policies live and operated-as-written Full mobile checkout test completed 12 conversion killers swept

Price (Ch. 7)

Floor/ceiling band written Offer stack constructed Price register chosen Discount policy + increase condition written

Acquisition (Ch. 8)

One channel chosen, with reasoning Kill criteria signed before launch 3–5 angles from the complaint file Email flows live

Operations (Ch. 9)

Tracking sequence live Support templates loaded Refund tree in SOP Billing descriptor recognizable

Legal (Ch. 10)

Entity trigger set Home-state tax registered Page promise = real capability IP sweep done

From the book: every line here is a section of the book — the audit is the table of contents in disguise. If a checkbox doesn't make sense, that's the chapter to read before launch, not after.

From the Book

Each gate is a chapter. The audit tells you which one you skipped.

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