Tool 02 · Chapter 1

Single-order profit calculator.

The first worked example in the book — page 7 — traces one $30 order through every cost line. This is that table, live. Change any number and watch what the order actually nets.

Inputs — one order

Customer pays order total, shipping included

Processing fee % 2.9% standard

Processing fixed fee

Supplier cost product + shipping, all-in

Advertising for this customer your real blended CAC

Apps + platform, per order monthly fixed ÷ monthly orders

Refund/chargeback reserve % 4% until your data says otherwise

SINGLE-ORDER P&LRUNNING

Customer pays—

Payment processing—

Supplier—

Advertising—

Apps + platform—

Refund/chargeback reserve—

Net profit — — margin—

The single biggest variable is the advertising line. The book's example: at a $12 CAC this order nets $6.13; at $18 it nets $0.13; at $20 you're paying customers to take your product.

From the book: Chapter 1 traces this exact order hour by hour — including the part no one mentions: you pay the supplier with your own money days before the processor pays you. Chapter 2 turns this single-order table into the full model.

From the Book

Page 7 is where the book starts. The other 131 pages make this table work.

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